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Lead Generation – Problems Are Like Scooby-Doo Villains

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Your lead generation process has a lot in common with the gang from Mystery Inc. First, you solve problems (or ‘mysteries). Secondly, you do so by looking for clues. Finally, like the gang, your lead generation strategy can present a solution to save the day.

Problems – The Villains Your Lead Generation Process Must Unmask

Lead Generation, Cleaning Lead Generation, Cleaning LeadsIn the business of commercial cleaning, there is no absence of strange things resulting from really poor office maintenance or lack of repairs. Weird noises at night, odd smells, or even the discovery of hidden secrets can all be attributed to the way your prospect’s way of keeping things in order. If you deem it the wrong way though, why not have a lead generation strategy that treats these problems like Scooby’s villains?

Despite the cartoon’s popularity, the classic formula has barely changed. A mystery is found that involves a monster. That monster in turn is in fact a crook in disguise. Every time, the MO is always to scare people off in order to cover up something or enable the real crime. You think your lead generation process cannot find sales leads like this? Think again:

  • The monster – No good lead generation campaign is without the tools to get information on odd occurrences in every prospect’s establishment. Outbound lead generation does things like actively inquiring prospects and engaging with them. Inbound lead generation operates by receiving emergency calls for help.

Related Content: When Sales Leads Come From Emergency Calls

  • The mystery – Lead generation comes with a qualification process. It is through this process that you can find more clues. Perhaps a prospect is just either too scared or too disgusted by the strange happenings to really get their hands dirty. You on the other hand are all about getting to the bottom of a strange mess and finding the source.
  • The culprit – All that is left is for your salespeople to finish up the lead generation process and making the sale. Through that, you can finally unmask the cause behind the strange problem of your prospect’s establishment. The best part though is that if your lead generation process works well, your cleaning leads represent the many chances you get to do this!

Related Content: Janitorial Lead Generation Tips – Build A Ghostbuster Reputation?

Scooby and the gang are not the only mystery solvers out there. Your lead generation services are your own Mystery Inc when it comes to investigating the strange claims found in your commercial cleaning leads!



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